| Title | PINK TRIANGLE 2 |
| Brand | VANGARDIST MAGAZINE |
| 3 of 3 Campaign |
| Product/Service | LBT CAUSE |
| Category |
A02. Copywriting |
|
Entrant
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SERVICEPLAN FRANCE Paris, FRANCE
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Idea Creation
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SERVICEPLAN FRANCE Paris, FRANCE
|
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Idea Creation 2
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation 3
|
PLAN.NET Munich, GERMANY
|
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Media Placement
|
SERVICEPLAN FRANCE Paris, FRANCE
|
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PR
|
SERVICEPLAN FRANCE Paris, FRANCE
|
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Production
|
SERVICEPLAN FRANCE Paris, FRANCE
|
Credits
| Dimitri Guerassimov |
Serviceplan France |
Chief Creative Officer |
| Fabien Teichner |
Serviceplan France |
Chief Creative Officer |
| Damien Veillet |
Serviceplan France |
Copywriter |
| Frédérique Auvitu |
Mediaplus France |
Media Nuying |
| Julia Meinetsberger |
Serviceplan Group |
Account |
| Leo Thielemann |
Serviceplan Group |
Account |
| Christoph Everke |
Serviceplan Group |
Creative Director |
| Alexander Nagel |
Serviceplan Group |
Creative Director |
| Rafael Angulo |
Serviceplan Group |
Art Director |
| Nedim Aktas |
Serviceplan Group |
Copywriter |
| Alexander Schill |
Serviceplan Group |
CCO |
| Jason Romeyko |
Serviceplan Group |
Worldwide Executive Creative Director |
Cultural/Context information for the jury
In a time when LGBTQI communities (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex) can evolve almost everywhere freely, the fact that they face persecution, imprisonment, torture or death in more than 70 countries* around the world is rarely reported by the media (*including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda).
The Austrian magazine Vangardist decided to denounce the plague of the homophobia which persists in numerous countries, with raising awareness operation of international scale: "The Pink Triangle".
Pink Triangle France is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws:
https://pinktriangleissue.com
Translation.
The French Advertising Jury of Business Ethics received numerous complaints on behalf of people who found the campaign too provocative. Further to these complaints, a judgment was returned on October 5th of this year. Neither the customer, nor the agency were condemned. It was considered that the advertising campaign was respecting the recommendation " Image and respect for the person " of the ICC code (International Chamber of Commerce).