Title | THE CAPTIVITY |
Brand | L'ORÉAL DEUTSCHLAND GMBH / REDKEN |
Product/Service | SHAMPOO FOR DRY, FLAKING SCALP AND HAIR |
Category |
A02. Copywriting |
Entrant
|
SERVICEPLAN CAMPAIGN 3 Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN CAMPAIGN 3 Munich, GERMANY
|
Credits
Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
Alexander Nagel |
SERVICEPLAN GERMANY |
Managing Director |
Martin Gattinger |
SERVICEPLAN GERMANY |
Senior Copywriter |
Laura Giauque |
SERVICEPLAN GERMANY |
Junior Copywriter |
J Jackson |
SERVICEPLAN GERMANY |
Senior Concept Writer |
Neville Pinsker |
SERVICEPLAN GERMANY |
Junior Art Director |
Anja Krumrein |
SERVICEPLAN GERMANY |
Art Director |
Tsing Tsing Wu |
SERVICEPLAN GERMANY |
Trainee Art Director |
Vincent Ostwald |
SERVICEPLAN GERMANY |
Junior Account Manager |
Yvonne Hopf |
SERVICEPLAN GERMANY |
Management Supervisor |
Leo Tilemann |
SERVICEPLAN GERMANY |
Junior Account Manager |
Cultural/Context information for the jury
Dandruff doesn't do anyone any good.
REDKEN, the US company for professional hair care, represents this opinion with its product "Scalp Relief" – an anti-dandruff shampoo. The unusual, illustrated long copies tell the incredible stories of people who have found a use for scalp dandruff, proving that dandruff is better avoided and even actively prevented – with REDKEN Scalp Relief. So, we published our print advertisements in the fashion magazine LOOK, which mainly addresses hairdressers.