Title | LIGHTHOUSE / BOAT |
Brand | AFFINY |
Product/Service | AFFINY |
Category |
A03. Illustration |
Entrant
|
MARCEL Paris, FRANCE
|
Idea Creation
|
MARCEL Paris, FRANCE
|
Production
|
PRODIGIOUS Paris, FRANCE
|
Production 2
|
LÉON Paris, FRANCE
|
Additional Company
|
AFFINY Paris, FRANCE
|
Credits
Alexandre Lubot |
Meetic |
CEO |
Karine Dussert Sarthe |
Meetic |
CMO |
Emilie de Fautereau |
Meetic |
VP Brand & Consumer Europe |
Jérôme Rivière |
Meetic |
Consumer & Marketing Director |
Hortense Canel |
Meetic |
Consumer & Market Research Manager |
Clara Lesaulnier |
Meetic |
Social Media Manager Europe |
Pascal Nessim |
Marcel |
CEO |
Charles Georges-Picot |
Marcel |
CEO |
Anne de Maupeou |
Marcel |
Creative Chairman |
Gaetan du Peloux |
Marcel |
Creative Director |
Youri Guerassimov |
Marcel |
Creative Director |
Emilie Ramain |
Marcel |
Art Director |
Olivier Dermaux |
Marcel |
Copywriter |
Roman Vychnevsky
|
Marcel |
Copywriter |
Nicolas Lévy
|
Marcel |
Managing partner & CSO |
Léoda Esteve |
Marcel |
Strategist |
Sébastien Jauffret |
Marcel |
Associate director |
Bérangère Schehl |
Marcel |
Account director |
Eva Castrillo |
Marcel |
Account Manager |
Eléonore Barois |
Marcel |
Project manager |
Anh-Dao Lepinaux |
Marcel |
Social Media |
Inès Del Fabbro
|
Marcel |
Social Media |
Nathalie Benchetrit |
Publicis Conseil |
Art buying |
Elise Gangneux |
Prodigious |
Production director |
Laurence Revol |
Independant |
Photographer |
Julien Douvier |
Léon Paris |
Director |
Thomas Anduze |
Prodigious |
Sound post-production |
Cultural/Context information for the jury
The promise of online dating is the same everywhere: make you meet singles that are right for you.
The problem: to find the right single, people tend to look for similar profiles: same social status, same personality traits, same hobbies… in the end, people are more trying to find their clone, rather than searching for their true half.
Similarities can’t be the only ingredient for long lasting relationships: complementarity is key. This is why Match Group launches Affiny: a new dating service based on an exclusive personality test that guides singles to their truly compatible partner: “not just their other self, but their other half.”