Title | THE E-LESS AD |
Brand | SALTÅ KVARN |
Product/Service | ORGANIC FOOD COMPANY |
Category |
A02. Copywriting |
Entrant
|
M&C SAATCHI Stockholm, SWEDEN
|
Idea Creation
|
M&C SAATCHI Stockholm, SWEDEN
|
Production
|
M&C SAATCHI Stockholm, SWEDEN
|
Additional Company
|
SALTå KVARN Järna, SWEDEN
|
Credits
Nicholas Düfke |
M&C Saatchi Stockholm |
Copywriter |
Carl Rapp |
M&C Saatchi Stockholm |
Art Director |
Alexander Elers |
M&C Saatchi Stockholm |
Creative Director |
Linda Elers |
M&C Saatchi Stockholm |
Creative Director |
Klara Eide |
M&C Saatchi Stockholm |
Head of Strategy |
Matilda Lindqvist |
M&C Saatchi Stockholm |
Head of Studio |
Isabel Sawtelle |
M&C Saatchi Stockholm |
Final Art |
Robert Nygren |
M&C Saatchi Stockholm |
Account Director |
Daniel Sundin |
M&C Saatchi Stockholm |
Account Manager |
Susanne Skånberg |
Saltå Kvarn |
Head of Brand and Marketing |
Cultural/Context information for the jury
Saltå Kvarn is Sweden’s most sustainable food company.
They produce fair, certified and organic foods, free from artificial additives – and most importantly e–numbers.
To communicate this, we created a long copy ad without the most common letter in the alphabet: 'E'.
It sure wasn’t easy. But then again, Saltå Kvarn never choose the easy way out when it comes to their products either.