Title | RODHAD |
Brand | LISB-ON |
Product/Service | LISB-ON |
Category |
A01. Art Direction |
Entrant
|
PARTNERS Lisbon, PORTUGAL
|
Idea Creation
|
PARTNERS Lisbon, PORTUGAL
|
Credits
Ivo Purvis |
Partners |
Executive Creative Director |
Vasco Thomaz |
Partners |
Creative Director |
Gil Correia |
Partners |
Digital Director |
Miguel Mestre |
Partners |
Copy |
Emanuel Serôdio |
Partners |
Designer |
Tânia Carmo |
Partners |
Account |
Manuela Carvalho |
Partners |
Account |
Cultural/Context information for the jury
Lisb-On is an electronic music festival held in a park in the centre of Lisbon, which for three days is transformed into a Sound Garden. Last year we presented the festival headliners through plants inspired by the artists themselves; this year we explored the animal kingdom, particularly the insects that make this garden so special. Once again, these species were created based on the music, physical appearance and influences of the artists performing on this year's bill.
Translation.
Rødhåd (Rodhae Provocatus)
The powerful and aggressive style of Rødhåd's music has been translated into this new species through the column-shaped body and sharp, threatening pincers. The reddish colour of this new species' hair was chosen to highlight the distinctive colour of Rødhåd's hair while his tattoos are represented in the patterns on the wings.