2018 Print & Outdoor Craft

GERMANY

ClientAMNESTY INTERNATIONAL
Category A01. Art Direction
TitleGERMANY
Product/ServiceSUPPORTING GAY AND LESBIAN RIGHTS IN RUSSIA
Entrant HAVAS PRAGUE, CZECH REPUBLIC
Idea Creation HAVAS PRAGUE, CZECH REPUBLIC
Production DREAM STUDIOS Prague, CZECH REPUBLIC
Credits
Name Company Position
Petr Cech Havas Prague Creative leader
Jakub Kolarik Havas Prague Creative leader
Pavel Slovacek Havas Prague Art director
Miro Minarovych Miro Minarovych Photographer
Barbora Safarikova Havas Prague Producer
Martina Figurova Havas Prague Account Manager

Cultural/Context information for the jury

Since the “anti-gay propaganda” law has been approved it has led to an increase and justification of homophobic violence in Russia. People can be fined, deported or even put in jail. Amnesty International wanted us to raise awareness about this law to support Russian LGBT community. We decided to use the popularity of FIFA World Cup as it will take place in Russia. Football players from national teams will be seen in intimate positions which are a natural part of emotional moments, especially when celebrating a goal. And that can now be surprisingly dangerous.