2018 Print & Outdoor Craft


Product/ServiceGAY AID AGENCY
Category A01. Art Direction
Entrant TBWA\GERMANY Düsseldorf, GERMANY
Idea Creation TBWA\GERMANY Düsseldorf, GERMANY
Media Placement OMD Zürich, SWITZERLAND
Production TBWA\GERMANY Düsseldorf, GERMANY
Name Company Position
Christian Mommertz TBWA Düsseldorf GmbH Werbeagentur CCO TBWA
Michael Manke TBWA Düsseldorf GmbH Werbeagentur Creative Director Copy
Frank Olma TBWA Düsseldorf GmbH Werbeagentur Creative Director Art
Lothar Schieberle TBWA Düsseldorf GmbH Werbeagentur Creative Director Art
Robert Eikelpoth Studio Robert Eikelpoth Photographer
Daniel Brydarski Studio Robert Eikelpoth Photographer
Tom Stein Zerone Digital Artist
Aleksandra Krasteva TBWA Düsseldorf Junior Art Director
Evgeniya Marukhina TBWA Düsseldorf Junior Art Director
NIls Dziurdzia TBWA Düsseldorf Junior TV Producer
Sebastian Behrens TBWA Düsseldorf Account Director
René Schegg Pink Cross CEO
Roman Heggli Pink Cross CEO

Cultural/Context information for the jury

14 European countries allow gay marriage. Not included: Switzerland. In its 25th year Switzerland’s largest gay association PINK CROSS finds itself in charge to change this anachronism. But: as a non-profit-organisation it is depending on donations. Time for a fundraising campaign that raises awareness and the required monetary resources to achieve a political goal like this: „The Kissing Bills“. A provocative series of press ads with a compelling media concept: 16 bills got folded and photographed in a way that its portraits got paired into 8 kissing same-sex couples. Showing faces that meet where facing pages meet - art direction just by looking closely. Proving that money will bring together what chooses to stay together - regardless of race, culture and above all: sexual orientation.