Title	CLOCK
Brand	IKEA
Product/Service	IKEA LIVING ROOMS
Category	A06. Retail
Entrant	McCANN SPAIN Madrid, SPAIN
Idea Creation	McCANN SPAIN Madrid, SPAIN
Production	BLUR FILMS Madrid, SPAIN

Name	Company	Position
Monica Moro	McCann	Chief Creative Officer
Raquel Martínez, Jon Lavín	McCann	Executive Creative Directors
Martín Subercaseaux, Álvaro López	McCann	Creative Directors
Mónica Moro, Martín Subercaseaux	McCann	Copywriters
Raquel Martínez, Álvaro López	McCann	Art Directors
Juan Manuel Ramírez	McCann	Planning Manager
Martín Beilin - Los Producers	McCann	Agency Producer
Armando Bo	Blur Films	Film Director
Javier Pascual, Elena Rodríguez, Alejandra Sierra	McCann	Account team

Write a short summary of what happens in the film

IKEA launches a campaign where the living room is the protagonist. The objective is to continue to demonstrate that there is space in every living room for IKEA furniture and solutions. IKEA takes a step further, and not only inspires through their communication, but recreates and integrates it as the way to communicate in their new campaign. IKEA surprises with a luxury aesthetic maintaining expectation throughout the first seconds and giving way to an entertaining moment in which IKEA products appear so perfectly integrated into a glamorous living room, that they go unnoticed. IKEA challenges us to discover a perfect integration in which it is difficult to point out which furniture is from IKEA. It shows that whatever your style is, there is always space in the living room for IKEA furniture and solutions, breaking away from various prejudices detected by the company.