THE SUPPORTING ACT

Grand Prix
ClientBBC
Category A09. Media / Entertainment
TitleTHE SUPPORTING ACT
Product/ServiceBBC ONE
Entrant BBC CREATIVE London, UNITED KINGDOM
Idea Creation BBC CREATIVE London, UNITED KINGDOM
Production BLINKINK London, UNITED KINGDOM
Credits
Name Company Position
Laurent Simon BBC Creative ECD
Aidan McClure BBC Creative ECD
Arvid Harnqvist BBC Creative Senior Creative
Amar Marwaha BBC Creative Senior Creative
Ken Rodrigues BBC Creative Producer
Astrid Reiner BBC Creative Project Manager
Jenny Broad BBC Creative Production Manager
James Wood BBC Creative Head of Production
Mike Lean BBC Creative Head of Planning
Kerry Moss BBC Head of Marketing
Harriet Gunning BBC Marketing Manager
Elliot Dear Blinkink Director
Bart Yates Blinkink Producer
Benjamin Lole Blinkink Producer
Stephen McNally Blinkink VFX Supervisor / Lead

Write a short summary of what happens in the film

‘The Supporting Act’ follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life at the her school’s Christmas talent show. Her dad is always with her, but he’s busy with other things such as work and Christmas chores. But that doesn’t stop the girl from rehearsing wherever she can. She dances at home, at the supermarket, on the high street and when she’s with her dad at work. The dad stay distracted up until the moment his daughter freezes on stage during her big performance. It’s only then we realise that he has been paying attention all along because he guides his terrified daughter through her moves. They then dance together in a wonderful moment of ‘oneness’.

Cultural/Context information for the jury

BBC One is the UK’s biggest TV channel, but it’s size and scale can be its weakness. It can feel like it’s for the people, but not of the people. Our challenge was to warm up and humanize the channel, reminding people that there are some things we all share. Never is this sentiment more appropriate than at Christmas where we wanted to makes everyone feel that it’s a bit more special because of BBC One.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.