Title | THE 3.5 SEC BUMPER ADS |
Brand | JAGUAR |
Product/Service | JAGUAR F-TYPE |
Category |
D02. Micro-film |
Entrant
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Idea Creation
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Idea Creation 2
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Media Placement
|
TMF Tel Aviv, ISRAEL
|
Credits
Tzur Golan |
M&C Saatchi Tel Aviv |
Chief Creative Officer & OWNER |
Uri Marek |
M&C Saatchi Tel Aviv |
Copywriter |
Alon Avni |
M&C Saatchi Tel Aviv |
Art director |
ALON HOCHDORF |
M&C Saatchi Tel Aviv |
CEO & OWNER |
Idit Zemmer |
M&C Saatchi Tel Aviv |
Group Account Director |
Ori Krasner |
M&C Saatchi Tel Aviv |
Account Director |
Alex Osadchi |
M&C Saatchi Tel Aviv |
Video Editor |
Write a short summary of what happens in the film
A YouTube bumper Ad is a 6 sec video ad - one of the shortest and most challenging video formats. But sometimes a limitation presents an opportunity. For the Jaguar F-TYPE, one of the world's fastest cars, 6 sec is way too much time. So we decided to donate the spare seconds for those who need it the most:
10 Non-profit organizations – for them every second of exposure is a blessing.
We created a bumper Ad with 10 different versions, each one of which ended with the respective logo and phone number of the featured non-profit organization.