Title | THE HAND |
Brand | CITY OF HELSINKI |
Product/Service | SOCIAL & HEALTHCARE SERVICES |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
FOLK FINLAND Helsinki, FINLAND
|
Idea Creation
|
FOLK FINLAND Helsinki, FINLAND
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
Lasse Paasto |
Folk Finland |
Copywriter |
Kimmo Kivilahti |
Folk Finland |
Chairman, Art Director |
Jussi Sahrman |
Folk Finland |
Account Director |
Ari Laitinen |
Otto Production |
Executive Producer |
Jonas Alexander Arnby |
Otto Production |
Director |
Niels Thastum |
Otto Production |
DOP |
Christian Sjöstedt |
The Gentlemen Broncos |
VFX |
Timo Anttila |
Humina |
Sound Design |
Antony Bentley |
Otto Production |
Editor |
Kaisu Ketola |
City of Helsinki |
Representative of City of Helsinki |
Write a short summary of what happens in the film
It is a dark and stormy night. A man chases his dismembered hand through a haunted house. A hand heads to a bedroom, where a woman is sleeping. Just before a clenched hand hits to a woman, a man reaches out and catches a hand. Haunted house changes to a modern apartment. A man holds his hand. He looks scared. Text: Do something before violence gets out of hand. Seek help: domesticviolence.fi
Cultural/Context information for the jury
Finland is one of the safest countries in the world – when you're not at home.
The number of of domestic violence cases is relatively high. Finland is the second most dangerous country for women in the EU – a frighteningly large part of the violence experienced by the women is domestic. And it’s not only women that are in danger. One third of the victims are men. Violence happens in all age groups and all social classes.
The city of Helsinki campaigns against domestic violence annually. The video spot that feels and looks like an old horror movie talks straight to the aggressor. Before there’s violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.