CLOSER THAN YOU THINK

TitleCLOSER THAN YOU THINK
BrandCHILD FOCUS
Product/ServiceBELGIAN CENTER FOR MISSING CHILDREN
Category B13. Not-for-profit / Charity /Government
Entrant WUNDERMAN Antwerp, BELGIUM
Idea Creation WUNDERMAN Antwerp, BELGIUM
Media Placement MEDIACOM Brussels, BELGIUM
Production STATIC FILMS Antwerp, BELGIUM
Credits
Name Company Position
Manuel Ostyn Wunderman Antwerp Creative Director
Pieter Staes Wunderman Antwerp Creative Director
Jolien Tuyteleers Wunderman Antwerp Copywriter
Kate Bellefroid Wunderman Antwerp Art Director
Seppe Dogge Wunderman Antwerp Account Manager
Helene Bouillet Wunderman Antwerp Intern Account Manager
Julie Bogaert Wunderman Antwerp Strategic Planner
Chloé Van Elsen Wunderman Antwerp Social Media Strategist
Margot Bracke Wunderman Antwerp Social Media Strategist
Sebastien Greffe Wunderman Antwerp Design Director
Max Heirbaut Wunderman Antwerp Design Director
Dorien Wendelen Wunderman Antwerp Designer
Sarah Herlant Wunderman Antwerp Intern Designer
Bruno Dejonghe Wunderman Antwerp Producer
Mikael Naudet Wunderman Antwerp Motion Designer
Andreas De Ridder Wunderman Antwerp Motion Designer
Menno Van Riet Wunderman Antwerp Sound Engineer
Anja Van den Broeck Wunderman Antwerp DTP
Jan Boon Static Films Director
Ben Wevers Static Films Producer
Patrick Schepers Static Films Executive Producer
Piet Deyaert Static Films DOP
Hans Desmet Static Films Editor
Elien Spillebeen Static Films Researcher
Bram Dams Static Films Researcher

Write a short summary of what happens in the film

In the film we see short fragments of an interview where people answer the question: “Do you share missing children posts on Facebook?” Followed up by: “Why not?” After this we see the same person in a large room. On the other side of the room there’s a printed out version of a missing child. His brother walks in and states the he is indeed the brother of the child in the picture that went missing all those years ago. Then, one by one, more people come in and form a chain connecting the missing child to the person we interviewed. Each new person knows the last one in the line. This way we showed that everybody is connected to every missing child and potential witnesses.

Cultural/Context information for the jury

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