CHANGING SHOCK ABSORBER - CHANGE SPRING TOO
Title | CHANGING SHOCK ABSORBER - CHANGE SPRING TOO |
Brand | KYB |
Product/Service | KYB PRODUCTS |
Category |
B04. Consumer Durables |
Entrant
|
RED KEDS Moscow, RUSSIA
|
Idea Creation
|
RED KEDS Moscow, RUSSIA
|
Credits
Sergey Andreev |
REDKEDS |
Group Head |
Victor Anokhin |
REDKEDS |
Creative Group Head |
Kirill Mitrofanov |
REDKEDS |
Junior Copywriter |
Evgeniy Kurlaev |
REDKEDS |
Video Art director |
Ekaterina Lyaskovskaya |
REDKEDS |
Art director |
Anastasia Kvasova |
REDKEDS |
Designer |
Anna Levant |
REDKEDS |
Head of strategy |
Yana Shilova |
REDKEDS |
Strategist |
Ivan Kopylov |
REDKEDS |
Producer |
Pantera Films |
Pantera Films |
Production |
Aleksandra Solovyova |
REDKEDS |
Manager |
Write a short summary of what happens in the film
Japan has a lot of traditions that seem strange to us. But exactly the strict following of traditions and honoring the wisdom of the ancestors affected Japanese people to become the most famous perfectionists on the planet. We decided to show that changing car shock absorber with spring is a cultural tradition of Japanese people that has come to us through the ages.