Title | WE NEED MORE FLOWERS |
Brand | THE FLOWER COUNCIL OF HOLLAND |
Product/Service | THE FLOWER COUNCIL OF HOLLAND PROMOTES FLOWERS IN EUROPE THROUGH THEIR CONSUMER |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
180 KINGSDAY Amsterdam, THE NETHERLANDS
|
Idea Creation
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180 KINGSDAY Amsterdam, THE NETHERLANDS
|
Production
|
SINCE '88 Amsterdam, THE NETHERLANDS
|
Additional Company
|
GOOD SOUNDS Amsterdam, THE NETHERLANDS
|
Credits
Kalle Hellzen |
180 Kingsday |
Executive Creative Director |
Bram de Rooij |
180 Kingsday |
Creative Director |
Stephane Lecoq |
180 Kingsday |
Creative Director |
Brenda Waegemaekers |
180 Kingsday |
Copywriter |
Michael Bien |
180 Kingsday |
Art Director |
Rosa Staal |
180 Kingsday |
Producer |
Wendy van Luyck |
180 Kingsday |
Account Manager |
Marieke Dekker |
180 Kingsday |
Senior Planner |
Lisette Donkersloot |
Lisette Donkersloot |
Film Director |
|
Good Sounds |
Music |
Sander Brouwer |
180 Kingsday |
Graphic Design |
Write a short summary of what happens in the film
WE NEED MORE FLOWERS celebrates the wonderful and incredibly diverse emotions that flowers bring into our lives. It’s a powerful ode that demonstrates how flowers are much more than eye candy by emphasizing how they work their magic in all moments that make life meaningful.
In about 40 short scenes we list all the great things, moments, clichés, emotions, states of mind, reactions, peculiarities in life that flowers play a role in. And then asks for more of them.
The entire film breathes life and has a music video energy. To bring our message across in the best possible way we used a spoken word artist, who adds power and a human touch
Cultural/Context information for the jury
The Flower Council of Holland is a foundation funded by the co-operative Dutch growers and traders to promote the category of flowers and plants in Holland, but mainly their biggest export markets surrounding Holland: Germany, France and the United Kingdom.
In the UK they operate via the brand Funnyhowflowersdothat.co.uk, in Holland via Mooiwatbloemendoen.nl, in Germany via Tollwasblumenmachen.de and in France via Lajoiedesfleurs.fr