MAKE ROOM

ClientARBETSFÖRMEDLINGEN – SWEDISH PUBLIC EMPLOYMENT
Category A13. Not-for-profit / Charity / Government
TitleMAKE ROOM
Product/ServiceEMPLOYMENT SERVICE
Entrant ARBETSFÖRMEDLINGEN – SWEDISH PUBLIC EMPLOYMENT Stockholm, SWEDEN
Idea Creation LE BUREAU Stockholm, SWEDEN
Credits
Name Company Position
Josephine Wallin Le Bureau Creative Director
Claes Kjellström Le Bureau Copywriter
Amanda Fog Le Bureau Project Manager
Gustaf Sehlstedt Le Bureau Account Executive
Kalle Garmark Le Bureau Designer
Helena De Verdier Arbetsförmedlingen – Swedish public employment Client
Mattias Eilola Arbetsförmedlingen – Swedish public employment Client
Björn Stein Camp David Director
Måns Mårlind Camp David Director
Rickard Edholm Camp David Producer
Mats Sandin Colony Producer

Write a short summary of what happens in the film

We see three people with disabilities on their way to work. The everyday job is harder for them but that doesn’t mean that they are any less good at it. In the end you see how they have ordinary jobs and we ask employers to make room and start hiring. In the end of the film we turn the camera around and show how we employed in our production for people with disabilities. We also made a behind the scenes film to show how everything was done. gorplats.se is Swedish for makeroom.se

Cultural/Context information for the jury

The knowledge, interest and attitudes of employers towards people with disabilities have been basically unchanged in Sweden over the past 10-20 years and proved difficult to change. There is generally a great skepticism and ignorance among employers, both in terms of attitude and willingness to employ. In addition, the image of this group conveyed in various contexts (media, the Internet, etc.) is stereotype and homogeneous. This has promptly reinforced the existing negative attitudes.