NAPPIES WITH SOMETHING TO SAY
Title | NAPPIES WITH SOMETHING TO SAY |
Brand | LITTLE BIG CHANGE |
Product/Service | NAPPIES |
Category |
A02. Other FMCG |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Julien Doucet & Lilian Moine |
Buzzman |
Creative Directors |
Julien Doucet |
Buzzman |
Artistic Director |
Lilian Moine |
Buzzman |
Copywriter |
Margaux Hontang & Thibault Picot |
Buzzman |
Artistic Director Assistants |
Rayene Ait Tahar |
Buzzman |
Copywriter Assistant |
Isaure Goetz |
Buzzman |
Head of Account |
Nathalie Duchatelet |
Buzzman |
Account Manager |
Clément Scherrer |
Buzzman |
Head of Strategic Planning |
Fanny Camus-Tournier |
Buzzman |
Strategic Planning |
Julien Scaglione |
Buzzman |
Head of Social Media |
Marie Le Scao |
Buzzman |
Social Media Manager |
Amélie Juillet |
Buzzman |
Head of Communication & PR |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Nina Barbanel & Clémentine Eouzan |
Buzzman |
PR & Communication Assistants |
Dee Perryman |
Buzzman |
Rights Management |
Vanessa Barbel |
Buzzman |
Head of TV Production |
Géraldine Bourguignat |
Buzzman |
TV Production |
Jérémy Bouchet |
Buzzman |
Photographer |
CAVIAR |
CAVIAR |
Production |
Schmooze |
Schmooze |
Sound Production |
Thomas Ralph |
Thomas Ralph |
Director |
Alice Lobel, Gaspard Manguette & Georges Meuss |
Buzzman |
Copywriter |
Write a short summary of what happens in the film
The film is built on a simple idea: nobody is in a better position than babies to say loud and clear that they don't want any other shit in their diapers then their shit.
That's how we chose to give the floor to them. And as they don't know how to speak, our diapers did speak for them.
Thanks to their diapers with word on them, babies revolt and explain they are sick of wearing diapers with toxic substances in them.
The final claim is quite clear: NO OTHER SHIT THAN OUR OWN.
A very outstanding execution and impertinent tone of voice, in a reasonable and coded diapers world.
Cultural/Context information for the jury
January 2018, a scandal hits the diapers world in France.
A study published in ""60 millions de consommateurs"" magazine revealed to French people that a lot of diapers brands contains toxic substances like chlorine, petroleum, glyphosate… Very quickly, almost every French media relayed the information, pushing the French minister Ségolène Royal to react on TV.
The perfect moment for a little eco-friendly diapers brand to make itself known.
Our small budget in a very contested period for diapers brand, forced us to imagine something outstanding, but truly genuine, to ensure to gain people's trust.