Title | LAPTOP |
Brand | CHOCOLATS CAMILLE BLOCH SA |
Product/Service | CHOCOLATE |
Category |
B01. Food & Drink |
Entrant
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
Idea Creation
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
Production
|
ROSAS'N'CO FILMS Zurich, SWITZERLAND
|
Credits
Raul Serrat |
Serviceplan Suisse AG |
Executive Creative Director |
Simon Staub |
Serviceplan Suisse AG |
Creative Direction |
Florian Birkner |
Serviceplan Suisse AG |
Creative Direction |
Dieter Boller |
Serviceplan Suisse AG |
Senior Copywriter |
Günter Zumbach |
Serviceplan Suisse AG |
Copywriter |
Daniel Hesse |
Serviceplan Suisse AG |
Senior Art Director |
Sonia Ducu |
Serviceplan Suisse AG |
Group Account Director |
Selma Caglayan |
Serviceplan Suisse AG |
Account Manager |
Nadja Tandler |
Serviceplan Suisse AG |
Art Director |
Lisa Melnikova |
Serviceplan Suisse AG |
Strategy |
Nathalie Jakober |
Serviceplan Suisse AG |
Agency Producer |
Nadia Rosasco |
Rosas & Co Films AG |
Producer |
John Grammatico |
John Grammatico |
Director |
Write a short summary of what happens in the film
"Incorrigible Michael"
Michael enters a business-meeting. His colleagues are using modern laptop computers – but not him. His device is from the 90s and obviously outdated. It's fine with him though because Michael is an old-laptop-still-works-fine-guy.
Cultural/Context information for the jury
Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefor is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible. The films are required to appeal to a young audience with a strong digital affinity, without excluding Ragusa's older customers. The humor needs to be fast and off-beat in order to integrate well in an online context.