SUNDAY - CHRISTINA

Bronze Eurobest Campaign
ClientCARE
7 of 7 Campaign
Category D02. Micro-film
TitleSUNDAY - CHRISTINA
Product/ServiceNGO
Entrant CLM BBDO Paris, FRANCE
Idea Creation CLM BBDO Paris, FRANCE
PR CLM BBDO Paris, FRANCE
Production CLM BBDO Paris, FRANCE
Production 2 GANG FILMS Paris, FRANCE
Credits
Name Company Position
MATTHIEU ELKAIM BBDO PARIS CHIEF CREATIVE OFFICER
THÉOPHILE ROBAGLIA CLM BBDO ARTISTIC DIRECTOR
JOSEPH ROZIER CLM BBDO COPYWRITER
VALÉRIE ACCARY BBDO PARIS PRESIDENT
CHARLOTTE MONTRICHARD CLM BBDO ACCOUNT DIRECTOR
MANON DEBUS PESQUET CLM BBDO PROJECT MANAGER
PIERRE ENGELIBERT PROXIMITY BBDO HEAD OF SOCIAL MEDIA
ELEONORE BERTHIER MILOT PROXIMITY BBDO SOCIAL MEDIA & INFLUENCE STRATEGIST
AURIANE DESPLANCHES CLM BBDO SOCIAL INFLUENCE & E-RP
JEREMY COMMUNIER CLM BBDO SOCIAL MEDIA MANAGER
LAUREN WEBER BBDO PARIS COMMUNICATION DIRECTOR
JULIEN SANSON BBDO PARIS HEAD OF PRODUCTION
MARTINE FEREY BBDO PARIS POST PRODUCER DIRECTOR
MORGANE BOHN BBDO PARIS TV PRODUCER
PIERRE DESHAYES CLM BBDO EDITOR
AARON CHERVENAK GANG LIFE DIRECTOR
DIMITRI GRIMBLAT GANG LIFE DIRECTOR & PRODUCER
GUILLAUME BOULTE GANG LIFE Production Manager
ARIELLE DE ROTHSCHILD CARE FRANCE PRESIDENT
PHILIPPE LEVEQUE CARE FRANCE MANAGING DIRECTOR
EMANUELA CROCE CARE FRANCE MARKETING & COMMUNICATION DIRECTOR
LAURY-ANNE BELLESSA CARE FRANCE COMMUNICATION MANAGER

Write a short summary of what happens in the film

Each day, more than 300 million people share their Stories on Instagram. But if we all have a story to share, some deserve to be supported. Care France created a unique experience: ’Stories from the other side of the world’. The daily stories of 7 women, 7 lives far from ours, published during 7 days on @care_france. In order to best portray their reality, but also Instagram’s codes, two documentary filmmakers went to meet each woman and guided them to record their everyday life with a smartphone. Just as any Instagrammer would do in France.

Cultural/Context information for the jury

For 70 years, Care has been supporting women who fight against extreme poverty in developing countries. But if this NGO is one of the main NGO, its action remains unknown in France. We set 4 main objectives: first objective was to reach a vast majority; Then to raise media awareness; Third objective was to build a pool of influencers; And the last one was to engage the newly recruited audience.