STEP SIBLINGS

ClientIKEA
Category A06. Retail
TitleSTEP SIBLINGS
Product/ServiceREOL
Entrant HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Idea Creation HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Credits
Name Company Position
Lasse Elgård Vintersbølle Hjaltelin Stahl Senior Creative
Frederik Halby Hjaltelin Stahl Art Director
Rune Milton Rune Milton Director
Cille Silverwood-Cope Pegasus Productions Producer

Write a short summary of what happens in the film

A girl looks out a window. She can see a man and another girl with a backpack being welcomed by a woman. It’s moving day in the life of a blended family. The girl quietly enters her new home but stops at the doorstep to her new room. The door reads “Esther and Laura”. On the other side of the door, the first girl is on her bed, pretending to read. She holds her breath. The door creaks. The room is quite small. An IKEA KALLAX shelving unit divides the room in two. The new girl sits down on her side of the room, with her backpack and her toy dog. The older girl stops reading and looks at her new sister. Their eyes meet. After a few seconds that feels like an eternity, they finally smile, then the older girl walks over to her new step sister. Everything’s fine.

Cultural/Context information for the jury

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