OBH NORDICA ULTIMATE BLEND - TOMATO
Title | OBH NORDICA ULTIMATE BLEND - TOMATO |
Brand | OBH NORDICA |
Product/Service | OBH NORDICA ULTIMATE BLEND |
Category |
B04. Consumer Durables |
Entrant
|
FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
|
Idea Creation
|
FCB FÄLTMAN & MALMEN Stockholm, SWEDEN
|
Production
|
TWOFATBOYS Stockholm, SWEDEN
|
Credits
Johan Eriksson |
FCB Fältman & Malmén |
Art Director |
Magnus Fältman |
FCB Fältman & Malmén |
Creative Director |
Bo Tidelius |
FCB Fältman & Malmén |
Copywriter |
Johan Eriksson |
FCB Fältman & Malmén |
Art Director |
Johanna Byström |
FCB Fältman & Malmén |
Nordic Account Director |
Linn Yngvesson |
FCB Fältman & Malmén |
Account Manager |
Write a short summary of what happens in the film
The film start with copy: "NEXT GENERATION OF BLENDERS" and a tomato.
In the next cut you see how the tomato get pulverized in a magic spin that visualise the capacity of the product. Cut to the transformation of the pulverized tomato that become a warm soup. The Ultimate blend shows up in the end of the video and cut to copy "OBH Nordica designing good life"
Cultural/Context information for the jury
OBH Nordica is a Scandinavian company with its origin in Sweden and Denmark. The company finds and develops innovative products with stylish Nordic design.
As the market for blenders was about to gear up for new attractive models, OBH Nordica decided to launch a game changer. The new high-speed Blender was more effective and could extract the important nutrients other blenders could not reach.