Title | MIMIC |
Brand | KRYS |
Product/Service | OPTICAL CENTER |
Category |
A06. Retail |
Entrant
|
HUMANSEVEN Paris, FRANCE
|
Idea Creation
|
HUMANSEVEN Paris, FRANCE
|
Production
|
SOIXAN7E QUIN5E Paris, FRANCE
|
Credits
Xavier Beauregard |
HumanSeven |
Not part of the agency |
Stéphane Gaubert |
HumanSeven |
Creative Director |
Jerôme Gonfond |
HumanSeven |
Not part of the agency |
Hadi Hassan-Helou |
HumanSeven |
Not part of the agency |
Frédérick Lutge |
HumanSeven |
Copywriter |
Christopher Thiery |
HumanSeven |
Head of TV |
Sarah Bouadjera |
HumanSeven |
Not part of the agency |
Matthäus Bussmann |
75 |
Director |
Brice Davoli |
HRCLS |
Original Composition |
Mélanie Teixera |
HRCLS |
Post production |
Mathieu François |
HRCLS |
Post production sound |
Benjamin Entrupp |
HRCLS |
Editing |
Stéphanie Pelissier |
HRCLS |
Editing |
Mathieu Caplanne |
HRCLS |
Calibration |
Write a short summary of what happens in the film
"You have never been so much yourself"
Krys opticians always commit themselves to people's wellbeing, taking into account their personality, needs and desires.
In the commercial, we follow the evolution of Eva since her birth, until the day she turn 30, as a good feeling woman. Each scene shows a key moment in the life of Eva, which are associated to her relatives.
In the end, Eva finally affirm herself, thanks to her new glasses.