Title | DOORS |
Brand | AUDI |
Product/Service | AUDI SAUDI ARABIA |
Category |
B05. Automotive |
Entrant
|
THJNK Hamburg, GERMANY
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
PR
|
THJNK Hamburg, GERMANY
|
Production
|
STINK Berlin, GERMANY
|
Production 2
|
NOT A MACHINE Hamburg, GERMANY
|
Production 3
|
FX MIX Berlin, GERMANY
|
Credits
Armin Jochum |
thjnk AG |
Chief Creative Officer |
Gerrit Zinke |
thjnk Hamburg GmbH |
Managing Director Creation |
Michael Ohanian |
thjnk Hamburg GmbH |
Managing Director Creation |
Gerrit Zinke |
thjnk Hamburg GmbH |
Managing Director Creation |
Andreas Wagner |
thjnk Hamburg GmbH |
Creative Director Art |
Michel Foertsch |
thjnk Hamburg GmbH |
Creative Director Copy |
Bronco Wewer |
thjnk Hamburg GmbH |
Creative Art |
Henning Kortmann |
thjnk Hamburg GmbH |
Creative Junior Copy |
Julia Koop |
thjnk AG |
Producer Senior |
Nacho Gayán |
Stink GmbH |
Director |
Dimitri Karakatsanis |
Freelance |
Director of Photography |
Write a short summary of what happens in the film
June 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat.
The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations.