AMAZON - CLAIRE, AMAZON ECHO
Title | AMAZON - CLAIRE, AMAZON ECHO |
Brand | AMAZON |
Product/Service | AMAZON ECHO |
Category |
A04. Consumer Durables |
Entrant
|
FF PARIS, FRANCE
|
Idea Creation
|
FF PARIS, FRANCE
|
PR
|
FF PARIS, FRANCE
|
Production
|
FF PARIS, FRANCE
|
Production 2
|
LA PAC Paris, FRANCE
|
Production 3
|
EDITORS Paris, FRANCE
|
Production 4
|
THE Paris, FRANCE
|
Additional Company
|
AMAZON London, UNITED KINGDOM
|
Credits
Fred Raillard |
FF |
Co-founder and CEO |
Farid Mokart |
FF |
Co-founder and CEO |
Olivier Lefebvre |
FF Paris |
Executive Creative Director |
Etienne Renaux |
FF Paris |
Associate Creative Director |
Gauthier Lempereur |
FF Paris |
Copywriter |
Lise Renoir |
FF Paris |
Art Director |
Seydi Barak |
FF Paris |
Producer |
Lionel Benbassat |
FF Paris |
Managing Director |
Milia Yalioua |
FF Paris |
Account Director |
Xavier Giannoli |
La Pac |
Director |
Yorick Le Saux |
La Pac |
DOP |
Anne-Sophie Bion |
La Pac |
Editor |
Delphine Guerin |
La Pac |
Executive Producer |
Write a short summary of what happens in the film
Claire, an 18 year-old high school student, who doesn't know how to come out to her parents, will get accustomed to using Alexa, and find a way to come out thanks to one of the device's features. Amazon Echo becomes a facilitator for all the little moments of life, and adults too, an integral part of the home and able to bring members of a family closer together and not drive them away.
Cultural/Context information for the jury
In a country like France where the subject of homosexuality is still being debated, coming out is an an important step for every young homosexual, and it’s often difficult to find the right words to announce it to their family and friends.