AMAZON - CLAIRE, AMAZON ECHO

ClientAMAZON
Category A04. Consumer Durables
TitleAMAZON - CLAIRE, AMAZON ECHO
Product/ServiceAMAZON ECHO
Entrant FF PARIS, FRANCE
Idea Creation FF PARIS, FRANCE
PR FF PARIS, FRANCE
Production FF PARIS, FRANCE
Production 2 LA PAC Paris, FRANCE
Production 3 EDITORS Paris, FRANCE
Production 4 THE Paris, FRANCE
Additional Company AMAZON London, UNITED KINGDOM
Credits
Name Company Position
Fred Raillard FF Co-founder and CEO
Farid Mokart FF Co-founder and CEO
Olivier Lefebvre FF Paris Executive Creative Director
Etienne Renaux FF Paris Associate Creative Director
Gauthier Lempereur FF Paris Copywriter
Lise Renoir FF Paris Art Director
Seydi Barak FF Paris Producer
Lionel Benbassat FF Paris Managing Director
Milia Yalioua FF Paris Account Director
Xavier Giannoli La Pac Director
Yorick Le Saux La Pac DOP
Anne-Sophie Bion La Pac Editor
Delphine Guerin La Pac Executive Producer

Write a short summary of what happens in the film

Claire, an 18 year-old high school student, who doesn't know how to come out to her parents, will get accustomed to using Alexa, and find a way to come out thanks to one of the device's features. Amazon Echo becomes a facilitator for all the little moments of life, and adults too, an integral part of the home and able to bring members of a family closer together and not drive them away.

Cultural/Context information for the jury

In a country like France where the subject of homosexuality is still being debated, coming out is an an important step for every young homosexual, and it’s often difficult to find the right words to announce it to their family and friends.