Title | HÅKAN FROM MCDONALDS |
Brand | BURGER KING |
Product/Service | DOUBLE QUARTER POUND KING |
Category |
A06. Retail |
Entrant
|
INGO Stockholm, SWEDEN
|
Idea Creation
|
INGO Stockholm, SWEDEN
|
Additional Company
|
HELGESON MOLL Stockholm, SWEDEN
|
Credits
Björn Ståhl |
INGO Stockholm |
ECD |
Max Hultberg |
INGO Stockholm |
Art Director |
Magnus Ivansson |
INGO Stockholm |
Copywriter |
Erik Ström |
INGO Stockholm |
Copywriter |
Pia Dueholm |
INGO Stockholm |
Agency Producer |
Write a short summary of what happens in the film
A guy sits and eat a burger in a Burger King restaurant. He speaks to the camera and says:
- You might recognize me, I was in a commercial for McDonalds not long ago. They paid me for that one.
He takes a bite on his Burger King burger:
- This one I am doing for free.
Cultural/Context information for the jury
The actor Håkan was NOT paid anything for his appearance. No transaktion was being made in connection to this film between Burger King, the agency or any other and Håkan.
The film quickly got massive views on Youtube, and now has around 500000 views.
Funny fact: The McDonalds film that Håkan is referring to in the film has quadruple its viewing since this Burger King film was launched.