HÅKAN FROM MCDONALDS

ClientBURGER KING
Category A06. Retail
TitleHÅKAN FROM MCDONALDS
Product/ServiceDOUBLE QUARTER POUND KING
Entrant INGO Stockholm, SWEDEN
Idea Creation INGO Stockholm, SWEDEN
Additional Company HELGESON MOLL Stockholm, SWEDEN
Credits
Name Company Position
Björn Ståhl INGO Stockholm ECD
Max Hultberg INGO Stockholm Art Director
Magnus Ivansson INGO Stockholm Copywriter
Erik Ström INGO Stockholm Copywriter
Pia Dueholm INGO Stockholm Agency Producer

Write a short summary of what happens in the film

A guy sits and eat a burger in a Burger King restaurant. He speaks to the camera and says: - You might recognize me, I was in a commercial for McDonalds not long ago. They paid me for that one. He takes a bite on his Burger King burger: - This one I am doing for free.

Cultural/Context information for the jury

The actor Håkan was NOT paid anything for his appearance. No transaktion was being made in connection to this film between Burger King, the agency or any other and Håkan. The film quickly got massive views on Youtube, and now has around 500000 views. Funny fact: The McDonalds film that Håkan is referring to in the film has quadruple its viewing since this Burger King film was launched.