IT IS ALL ABOUT WHAT MATTERS TO YOU
Title | IT IS ALL ABOUT WHAT MATTERS TO YOU |
Brand | ORANGE |
Product/Service | TELECOMMUNICATION |
Category |
A12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
|
LA CHOSE Paris, FRANCE
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
Production
|
BANDITS Paris, FRANCE
|
Credits
Pascal Grégoire |
la chose |
Chief creative officer |
Charles Flamand |
la chose |
copywriter |
Alexandre Fort |
la chose |
Art Director |
Nicolas Buisset |
la chose |
Head of production |
Stéphane Barbato |
Bandits |
Director |
Patricia Lucas |
Bandits |
Executive Producer |
Nilo Zimmermann |
Bandits |
DOP |
Maxime Hervé |
Bandits |
Line producer |
Spock |
Spock |
Music production |
Write a short summary of what happens in the film
This film is an ode to life and to connection, and to Orange's promise: uniting you with what matters. But unexpectedly, Orange also chose to convey another message by highlighting a scourge that kills an increasing number of people each year: the use of mobile phones behind the wheel. We are here to unite you … Not to drive you apart.
Cultural/Context information for the jury
For the very first time, Orange, France's telecom leader, speaks up to raise awareness around this key societal issue.
Phoning while driving multiplies by 3 the risk of an accident, and reading a text message by 23.