Title | THE TASTE OF COLORS |
Brand | INTERMARCHÉ |
Product/Service | LES ESSENTIELS |
Category |
A06. Retail |
Entrant
|
ROMANCE Paris, FRANCE
|
Idea Creation
|
ROMANCE Paris, FRANCE
|
Production
|
FULL DAWA Paris, FRANCE
|
Credits
Alexandre Hervé |
Romance |
Executive Creative Director |
Christophe Lichtenstein |
Romance |
President |
Romain Roux |
Romance |
Head of Planning |
Jerôme Lavillat |
Romance |
Strategic Planner |
Philippe Pinel |
Romance |
Copywriter |
Frédérick Lung |
Romance |
Copywriter |
Julien Rezette |
Romance |
Art Director |
Marie-Laure Dangeon |
Romance |
Associate Director |
Thibault Loué |
Romance |
Account Manager |
Corinne Persch |
Romance |
Agency Producer |
Johanna Lubin |
Romance |
Agency Producer |
Caroline Puechoultres |
Intermarché |
Marketing Director |
Vincent Bronsard |
Intermarché |
Marketing manager |
Vincent Fièvre |
Intermarché |
Communications Director |
Véronique Legueult |
Intermarché |
Communication Officer |
Camille Sassi |
Intermarché |
External Communications Manager: |
Augustin de Vulpian |
Intermarché |
Advertising Director: |
Lucie Ducos |
Intermarché |
Product Manager |
Jérémy Frey |
Story / Full Dawa |
Director |
Boris Mendza |
Story / Full Dawa |
Producer |
Alexandre Bonaldi |
Story / Full Dawa |
Producer |
Write a short summary of what happens in the film
Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it? These kooky combinations are the at the center of this campaign for grocery chain Intermarché.
The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colours, preservatives or additives. “The taste of colours”, highlights the deceptive influence colours have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.
Cultural/Context information for the jury
This ad is part of the grocery chain's effort to help people eat a little better everyday.
After having educated audiences everywhere with « The Right Vegetables», “The Taste Of Colours” continues Intermarché’s run of educational storytelling, this time to promote its in-house brand “Les Essentiel”.