Title | I LOVE YOU SO MUCH |
Brand | INTERMARCHÉ |
Product/Service | SOUPE |
Category |
A06. Retail |
Entrant
|
ROMANCE Paris, FRANCE
|
Idea Creation
|
ROMANCE Paris, FRANCE
|
Production
|
INSURRECTION Paris, FRANCE
|
Production 2
|
THE Paris, FRANCE
|
Credits
Alexandre Hervé |
Romance |
Executive Creative Director |
Christophe Lichtenstein |
Romance |
President |
Romain Roux |
Romance |
Head of Planning |
Philippe Pinel |
Romance |
Copywriter |
Frédérick Lung |
Romance |
Copywriter |
Julien Rezette |
Romance |
Art Director |
Marie-Laure Dangeon |
Romance |
Associate Director |
Thibault Loué |
Romance |
Account Manager |
Damien Carlhian |
Romance |
Account Director |
Anne-Claire Le Moguédec |
Romance |
Executive Account Manager |
Corinne Persch |
Romance |
Agency Producer |
Johanna Lubin |
Romance |
Agency Producer |
Caroline Puechoultres |
Intermarché |
Marketing Director |
Vincent Bronsard |
Intermarché |
Marketing manager |
Vincent Fièvre |
Intermarché |
Communications Director |
Véronique Legueult |
Intermarché |
Communication Officer |
Camille Sassi |
Intermarché |
External Communications Manager: |
Augustin de Vulpian |
Intermarché |
Advertising Director: |
Lucie Ducos |
Intermarché |
Product Manager |
Mallorie Baluteau |
Intermarché |
Advertising Manager |
Rudi Rosenberg |
Insurrection |
Director |
Write a short summary of what happens in the film
“Eat your soup, it makes you grow!”
We've all heard that sentence when we were children, but we didn't really believe in it. But when Léa sees the biggest boy in her school eating soup in the canteen, doubts arise in her mind: Is it actually true? Parents aren't just talking nonsense? And how much soup does she have to eat to reach the closet that contains the things she "loves too much "? as says Eddy Mitchell et Les chaussettes noires' song that accompanies this new chapter from the Better Eating saga of Intermarché.
Cultural/Context information for the jury
This ad is part of the grocery chain's effort to help people eat a little better everyday.
After having moved audiences everywhere with « L’amour l’amour » and “J’ai tant rêvé”, “Je t’aime trop” continues Intermarché’s run of emotional storytelling, this time to promote its in-house brands. Indeed, the grocery chain, is the only French distributor to produce over 2,000 products in its own factories.