Title | GRANDMA |
Brand | ISRAEL LOTTERY (MIFAL HAPAYIS) |
Product/Service | LOTTERY |
Category |
A08. Leisure |
Entrant
|
ACW GREY TEL AVIV, ISRAEL
|
Idea Creation
|
ACW GREY TEL AVIV, ISRAEL
|
Credits
Tal Riven |
ACW GREY TEL AVIV |
Chief Creative manager |
Asa Keren |
ACW GREY TEL AVIV |
creative manager |
Yonatan Title |
ACW GREY TEL AVIV |
creative manager |
Uri shoham |
ACW GREY TEL AVIV |
Copywriter |
Ida Markovits |
ACW GREY TEL AVIV |
Copywriter |
Shlomi Efrat |
ACW GREY TEL AVIV |
Art director |
Hanny Kadosh |
ACW GREY TEL AVIV |
Account Director |
Adva Aizinger Stimler |
ACW GREY TEL AVIV |
Account Supervisor |
Neta Beker |
ACW GREY TEL AVIV |
Account manager |
Shir Carmona |
ACW GREY TEL AVIV |
Account manager |
Naama Hadomi |
ACW GREY TEL AVIV |
Agency Producer |
Gal Yaakov |
ACW GREY TEL AVIV |
Agency Production Manager |
Omri Peled |
ACW GREY TEL AVIV |
Planing |
Ranni Carmeli |
Ranni Carmeli |
Director |
POV |
POV |
productions |
Broadcast |
Broadcast |
Post production |
Write a short summary of what happens in the film
An ad for the Israeli Lottery that focuses on the moment when someone tells his family they won the lottery and it's not going as expected.
We see a grandma looking at the winning ticket excitedly. She calls her son and his wife because she has "something important to tell them".
Her son immediately says: "That's it? You're moving to a home?"
A big misunderstanding begins where the son and his wife get all excited about Grandma leaving their house for a home. They start to tell her why it is a "brave" decision. Encouraging her: "There are courses, people like you, plenty of activities. It is your time now!"
During all this time Grandma is looking at them, not understanding and surprised, while we hear the announcer's voice-over saying: You just won 28 million shekels in the lotto, so common, just roll with it".