FENCING

Bronze Eurobest Campaign
ClientFINN.NO
3 of 3 Campaign
Category A06. Retail
TitleFENCING
Product/ServiceONLINE MARKETPLACE FOR SECOND HAND STUFF
Entrant MORGENSTERN Oslo, NORWAY
Idea Creation MORGENSTERN Oslo, NORWAY
Credits
Name Company Position
Sebastian Prestoe Morgenstern Copywriter
Anders Holm Morgenstern Copywriter
Mona Larsen Morgenstern Project manager
Ole Hustad Morgenstern CEO
Philip Notland Morgenstern Designer
Matias & Mathias Bacon OSL Directors
Mari Paus Bacon OSL Producer
Magne Lyngner Bacon OSL Executive producer

Write a short summary of what happens in the film

A young girl in state of the art fencing-equipment poses for the camera. The VO says that "sometimes you just know they have found their thing". We cut to see that the girl has in fact not found her thing. She is terrible at fencing. Her mother realizes this as the VO says: "Sometimes you're wrong".

Cultural/Context information for the jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?