Title | URBAN FOOTBALL |
Brand | MAHOU |
Product/Service | FOOTBALL TOURNAMENT |
Category |
B08. Leisure |
Entrant
|
MRM//McCANN SPAIN Madrid, SPAIN
|
Idea Creation
|
MRM//McCANN SPAIN Madrid, SPAIN
|
Credits
MIGUEL BEMFICA |
MRM//MCCANN |
GENERAL CREATIVE DIRECTOR |
RAFA MERINO |
MRM//MCCANN |
HEAD OF ART |
EDUARDO BATTISTON |
MRM//MCCANN |
CREATIVE DIRECTOR |
JORGE CASTRO |
MRM//MCCANN |
COPYWRTITING |
DANIEL ALBADALEJO |
MRM//MCCANN |
COPYWRITING |
JAVIER LOPEZ CANLE |
MRM//MCCANN |
ART DIRECTOR |
ANAI MELENDEZ |
MRM//MCCANN |
ART DIRECTOR |
DAVID HIDALGO |
MRM//MCCANN |
ART DIRECTOR |
JESSICA UTRERA |
MRM//MCCANN |
ACCOUNT TEAM |
PABLO FERRER |
MRM//MCCANN |
ACCOUNT TEAM |
ADAN MESA |
MRM//MCCANN |
ACCOUNT TEAM |
CHAPI CALVO |
MRM//MCCANN |
AGENCY PRODUCER |
STEFANO & ALEJANDRO |
- |
DIRECTORS |
SOMOS 5 |
SOMOS 5 |
PRODUCTION COMPANY |
JORGE ROIG |
- |
PHOTO DIRECTOR |
ALFREDO FERNANDEZ |
SOMOS 5 |
EDITION AND ASSEMBLY |
HI-DUB MASTERING STUDIO |
HI-DOUB MASTERING STUDIO |
SOUND COMPANY |
IGNACIO LEONARDI |
SOMOS 5 |
POSTPRODUCTION |
Write a short summary of what happens in the film
A young adult has a problem: he can’t open his legs. He walks with small steps, uses the same pedal of the bike with both feet and even dresses up like a mermaid (during a cowboy party).
One day, while he’s walking down the street, he stops in front of a puddle. He looks around and he realizes that he’s completely alone. So, he decides to open his legs for the very first time.
In that moment, just when he opens his legs, a ball nutmegs him (the ball passes through his legs, something humiliating in football).
Some friends, even an old woman, appear from nowhere and start to shout and record it. A video that quickly got viral, reaching even the Real Madrid player Lucas Vázquez.
Remember, a match lasts a few minutes, a nutmeg lasts a lifetime. So, get prepared, the Mahou Urban Football Tournament is almost here.
Cultural/Context information for the jury
Street football is not like professional football. In the streets, there are things that matter more than a goal. You can win 5-0, but if you got nutmegged (the ball passes through your legs), people will make fun of you anyway.
A sombrero, a roulette or any other dribble on the street are much bigger deal than on the pitch. In fact, the most shared football clips, are of this kind of humiliating moves.
We though that this could be a really cool insight to promote this street football event.