THE WHOPPER DOG

Silver Eurobest
ClientBURGER KING DEUTSCHLAND GMBH
Category E03. Online: Fiction & Non-Fiction
TitleTHE WHOPPER DOG
Product/ServiceBURGER KING
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement VIZEUM DEUTSCHLAND Wiesbaden, GERMANY
PR EMANATE München, GERMANY
Production HESSE STUDIOS Berlin, GERMANY
Production 2 BIGFISH FILMPRODUKTION Berlin, GERMANY
Additional Company BURGER KING DEUTSCHLAND GMBH Hannover, GERMANY
Additional Company 2 SETUP GMBH München, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Tobias Ahrens Grabarz & Partner Group CD
Matthias Preuss Grabarz & Partner Creative Director
Jakob Eckstein Grabarz & Partner Creative Director
Jan Stempfle Grabarz & Partner Art Director
Ludwig Neumerkel Grabarz & Partner Graphic Artist
Mark Hassan Grabarz & Partner Account Manager
Tim Mangels Grabarz & Partner Account Manager
Marion Stöber Grabarz & Partner Account Manager
Saskia Hinz Grabarz & Partner Agency Producer
Fernando Machado Burger King Corporation Global Chief Marketing Officer
Marcelo Pascoa Burger King Corporation Global Head of Brand Marketing
Benedikt Lemsky Burger King Deutschland GmbH Head of Marketing Communications
Ella-Sophie Berndt Burger King Deutschland GmbH Manager Marketing Communications
Friderike Carolin Weiss Burger King Deutschland GmbH Director Communications
Tobias Perse Bigfish Filmproduktion GmbH Director
Vizeum Deutschland GmbH Vizeum Deutschland GmbH Media Agency
Emanate GmbH Emanate GmbH PR Agency
setup Gmbh setup Gmbh Social Media Agency
Hesse Tonstudio  Hesse Tonstudio  Sound Studio
Bigfish Filmproduktion GmbH Bigfish Filmproduktion GmbH Film Production
Kai Reuter Grabarz & Partner Copywriter

Write a short summary of what happens in the film

We gave the guide dog of the blind Whopper lover Nathan Tree a special training. So that he can lead his owner on travels to the nearest Burger King restaurant. For 15 days professional dog coaches of the Essex dogs training centre trained Nathan’s dog to detect the scent of flame grilled beef. Since dog noses posses up to 220 million scent receptors, they actually succeeded in training him this special skill. Then, their next trip – to Paris – Nathan gave the command and his four-legged friend led him to his favorite burger restaurant. So Nathan could enjoy his much-loved flame grilled burger. We documented the whole process and created an emotional online film.