TOUGH DAY

Short List
ClientPETIT BATEAU
Category A06. Retail
TitleTOUGH DAY
Product/ServicePETIT BATEAU
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
PR BETC Paris, FRANCE
Production CONTROL FILMS Paris, FRANCE
Production 2 SCHMOOZE Paris, FRANCE
Production 3 MIKROS IMAGE Paris, FRANCE
Credits
Name Company Position
Rémi Babinet BETC cco
Damien Bellon BETC Creative Director
Art Director BETC Juri Zaech
Albert Yvert BETC Art Director
Samuel Moore BETC Copywriter
Isabelle Menard BETC TV Producer
David Green BETC TV Producer
Jacques-Etienne Stein Control Films Producer
Luis Cervero NA Director
Stephen Keith Roach NA DOP
Muriel Fagnoni, Anne-Sophie Parigot, Marion Gondeau BETC Agency Management
Patrick Pergament, Stéphane Wargnier, Isabelle Picard, Paulienne Luzurier Petit Bateau Brand Management

Write a short summary of what happens in the film

The film tells the story of the supercharged day of a little boy and his favorite sailor stripe sweatshirt. The film is set to the high-octane rhythm of Plastic Bertrand’s song “Ça plane pour moi.” The international hit fits right in with the brand’s musical history. A catchy song that pulses with the energy of youth. Petit Bateau demonstrates in this film the source of its success: the proven quality of its products and its love for free, creative, boisterous childhood. In sum, clothes for “serious kids”who want to live free.