Title	TOUGH DAY
Brand	PETIT BATEAU
Product/Service	PETIT BATEAU
Category	A06. Retail
Entrant	BETC Paris, FRANCE
Idea Creation	BETC Paris, FRANCE
PR	BETC Paris, FRANCE
Production	CONTROL FILMS Paris, FRANCE
Production 2	SCHMOOZE Paris, FRANCE
Production 3	MIKROS IMAGE Paris, FRANCE

Name	Company	Position
Rémi Babinet	BETC	cco
Damien Bellon	BETC	Creative Director
Art Director	BETC	Juri Zaech
Albert Yvert	BETC	Art Director
Samuel Moore	BETC	Copywriter
Isabelle Menard	BETC	TV Producer
David Green	BETC	TV Producer
Jacques-Etienne Stein	Control Films	Producer
Luis Cervero	NA	Director
Stephen Keith Roach	NA	DOP
Muriel Fagnoni, Anne-Sophie Parigot, Marion Gondeau	BETC	Agency Management
Patrick Pergament, Stéphane Wargnier, Isabelle Picard, Paulienne Luzurier	Petit Bateau	Brand Management

Write a short summary of what happens in the film

The film tells the story of the supercharged day of a little boy and his favorite sailor stripe sweatshirt. The film is set to the high-octane rhythm of Plastic Bertrand’s song “Ça plane pour moi.” The international hit fits right in with the brand’s musical history. A catchy song that pulses with the energy of youth. Petit Bateau demonstrates in this film the source of its success: the proven quality of its products and its love for free, creative, boisterous childhood. In sum, clothes for “serious kids”who want to live free.