Title | ADOLF'S ONLINE STRATEGY |
Brand | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER |
Product/Service | GESICHT ZEIGEN! |
Category |
B13. Not-for-profit / Charity /Government |
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
Production
|
SINUS AV STUDIO Frankfurt, GERMANY
|
Additional Company
|
GESICHT ZEIGEN! Berlin, GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
Tim Stuebane |
Ogilvy Germany |
Managing Director Creative |
Philipp Bertisch, Stephan Westerwelle |
Ogilvy Germany |
Art Director |
Holly Attril, Anke Roell |
Ogilvy Germany |
Copywriter |
Max Brunner, Constanze Kobe |
Ogilvy Germany |
Account Management |
Leni Riefenstahl |
Freelancer (+) |
Director |
Mathias Koehler |
Ogilvy Avid Studio |
Editor |
Sophia Oppermann, Rebecca Weis |
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. |
Advertiser's Supervisor |
Write a short summary of what happens in the film
We made Adolf Hitler himself explain the right-wing social media state. Through a reworked version of the Nazi propaganda film “Triumph des Willens” (directed by Leni Riefenstahl) we enabled Hitler to share his online strategy in an online video speaking to the German youth. Stating how he wants to attract and mobilize new followers in the future.
Cultural/Context information for the jury
Fascism is conquering the internet. Right-wing populists are abusing the web and using social networks to attract people through propaganda.
As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members.