DISASTERS

ClientUNICEF
Category A13. Not-for-profit / Charity / Government
TitleDISASTERS
Product/ServiceCHILDREN'S CHARITY
Entrant TBWA\STOCKHOLM, SWEDEN
Idea Creation TBWA\STOCKHOLM, SWEDEN
Production BACON FILM Stockholm, SWEDEN
Credits
Name Company Position
Kalle Håkanson TBWA Stockholm Copywriter
Alexander Fredlund TBWA Stockholm Art Director
Johannes Ivarsson TBWA Stockholm Copywriter
Fanny von Pongracz TBWA Stockholm Designer
Kalle Widgren TBWA Stockholm Creative Director
Per Olholt TBWA Stockholm Account Director
Pernille Nylen Janze TBWA Stockholm Account Manager
Bart Timmer Bacon Director
Richard Björlin Bacon Executive Producer

Write a short summary of what happens in the film

Wee see a number of parents who think their children are subjected to "disastrous things" such as portraying a banana in a play. In the end, this clashes with the disasters Unicef helps children from everyday.

Cultural/Context information for the jury

Overly sensitive parents with strong opinions on their children's welfare are growing rapidly in Sweden and becoming a real problem for kindergarten personell, teachers, coaches etc. And since parents are an important target group for Unicef, we decided to help them (and others) see the bigger picture during Christmas.