| Title | KIA COMMERCIAL BRAKE |
| Brand | KIA MOTORS BELGIUM |
| Product/Service | KIA |
| Category |
F01. Use of Film |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
SBS BELGIUM Vilvoorde, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
2FRAME Zaventem, BELGIUM
|
|
Production 2
|
RAYGUN Brussels, BELGIUM
|
Credits
| Jens Mortier |
mortierbrigade |
Creative Director |
| Joost Berends |
mortierbrigade |
Creative Director |
| Philippe De Ceuster |
mortierbrigade |
Creative Director |
| Evert Vermeire |
mortierbrigade |
Managing Director |
| Danny Vissers |
mortierbrigade |
Copywriter |
| Yana Gestels |
mortierbrigade |
Art Director |
| Dorien Mathijssen |
mortierbrigade |
Strategic Planner |
| Lore Meert |
mortierbrigade |
Lead Producer |
| Anne-Cécile Collignon |
mortierbrigade |
PR Manager |
| Vito Latorrata |
mortierbrigade |
DTP / Graphic Designer |
| Steve Brouwers |
SBS Belgium |
Creative Director |
| Jasper Vander Elst |
2Frame |
Editor |
| Peter Baert |
Raygun |
Senior Sound Engineer |
Write a short summary of what happens in the film
We basically sacrificed our television commercial to offer a better experience for the viewers by reducing the frustration they get when their favourite television show is interrupted by advertising. There were 2 messages in 1 film. At normal speed is was a normal television commercial where the voice-over describes the advantages of the autonomous braking system. When you fast-forward the commercial, it becomes a countdown to stop forwarding. Our ad was strategically placed at the end of each commercial block.