Title	THEY FINALLY HAVE ARRIVED
Brand	PINK RIBBON
Product/Service	PINK RIBBON
Category	A13. Not-for-profit / Charity / Government
Entrant	MORTIERBRIGADE Brussels, BELGIUM
Idea Creation	MORTIERBRIGADE Brussels, BELGIUM
PR	MORTIERBRIGADE Brussels, BELGIUM
Production	CZAR Brussels, BELGIUM
Production 2	MORTIERBRIGADE Brussels, BELGIUM

Name	Company	Position
Jens Mortier	mortierbrigade	Creative Director
Joost Berends	mortierbrigade	Creative Director
Philippe De Ceuster	mortierbrigade	Creative Director
Laurie Lacourt	mortierbrigade	Art Director
Catherine Hermans	mortierbrigade	Copywriter
Zoé De Priester	mortierbrigade	Copywriter
Charlotte Coddens	mortierbrigade	Head of Production
Olivia Naudts	mortierbrigade	Producer
Dorien Mathijssen	mortierbrigade	Strategic Planner
Anne-Cécile Collignon	mortierbrigade	PR Manager
Sophie Bayeul	mortierbrigade	Head of Studio
Laura Deknock	mortierbrigade	Digital Strategic Planner
Jonas Van Bael	mortierbrigade	Social Media Manager
Marit Weerheijm	Czar	Director
Eurydice Gysel	Czar	Executive Producer
Maarten De Sutter	Czar	Producer
Martijn Melis		Director of Photography
Silke De Rycke		Art Director
Robin De Praetere	Czar	Editor
Joost Van Kerckhove		Colour Grading
Bieke De Keersmaecker	Czar	Post Producer

Write a short summary of what happens in the film

We follow 8 girls between the ages of 10 and 14. They are impatiently waiting for their breasts to arrive. The first sign that they are turning into women. The film shows the intimate moments of those girls, dreaming of their future breasts (looking at other girls that already have them, looking at themselves in the mirror, stuffing their bra, touching themselves,…). Finally, one of the girls feels it has started. The message appears: "Finally they’ve arrived, now make sure they never have to go". Followed by the facts: "1 out of 8 women gets breast cancer and the CTA: Have them checked".