THEY FINALLY HAVE ARRIVED

Short List
ClientPINK RIBBON
Category A13. Not-for-profit / Charity / Government
TitleTHEY FINALLY HAVE ARRIVED
Product/ServicePINK RIBBON
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
PR MORTIERBRIGADE Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Production 2 MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier mortierbrigade Creative Director
Joost Berends mortierbrigade Creative Director
Philippe De Ceuster mortierbrigade Creative Director
Laurie Lacourt mortierbrigade Art Director
Catherine Hermans mortierbrigade Copywriter
Zoé De Priester mortierbrigade Copywriter
Charlotte Coddens mortierbrigade Head of Production
Olivia Naudts mortierbrigade Producer
Dorien Mathijssen mortierbrigade Strategic Planner
Anne-Cécile Collignon mortierbrigade PR Manager
Sophie Bayeul mortierbrigade Head of Studio
Laura Deknock mortierbrigade Digital Strategic Planner
Jonas Van Bael mortierbrigade Social Media Manager
Marit Weerheijm Czar Director
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Martijn Melis Director of Photography
Silke De Rycke Art Director
Robin De Praetere Czar Editor
Joost Van Kerckhove Colour Grading
Bieke De Keersmaecker Czar Post Producer

Write a short summary of what happens in the film

We follow 8 girls between the ages of 10 and 14. They are impatiently waiting for their breasts to arrive. The first sign that they are turning into women. The film shows the intimate moments of those girls, dreaming of their future breasts (looking at other girls that already have them, looking at themselves in the mirror, stuffing their bra, touching themselves,…). Finally, one of the girls feels it has started. The message appears: "Finally they’ve arrived, now make sure they never have to go". Followed by the facts: "1 out of 8 women gets breast cancer and the CTA: Have them checked".