Title | THIS GIRL'S TALE - TUGCE |
Brand | UNILEVER TURKEY / SUNSILK |
Product/Service | PERSONAL CARE / SHAMPOO |
Category |
E02. TV & VOD: Fiction & Non-Fiction |
Entrant
|
MANAJANS/J. WALTER THOMPSON Istanbul, TURKEY
|
Idea Creation
|
MANAJANS/J. WALTER THOMPSON Istanbul, TURKEY
|
Media Placement
|
MINDSHARE TURKEY Istanbul, TURKEY
|
Production
|
PTOT Istanbul, TURKEY
|
Credits
Sami Basut |
Manajans J. Walter Thompson Turkey |
Creative Director |
Tunchan Kalkan |
Manajans J. Walter Thompson Turkey |
Creative Group Head |
Umit Tasli |
Manajans J. Walter Thompson Turkey |
Creative Group Head |
Dogu Gocuk |
Manajans J. Walter Thompson Turkey |
Creative Group Head |
Yigit Durdag |
Manajans J. Walter Thompson Turkey |
Copywriter |
Aysu Erenulug |
Manajans J. Walter Thompson Turkey |
Copywriter |
Ecem Yurdagul |
Manajans J. Walter Thompson Turkey |
Art Director |
Aytac Sahin |
Manajans J. Walter Thompson Turkey |
Art Director |
Buse Say |
Manajans J. Walter Thompson Turkey |
Art Director |
Oktay Metin |
Manajans J. Walter Thompson |
Art Director |
Oyku Ozver |
Manajans J. Walter Thompson Turkey |
Art Director |
Leslie Krespin |
Manajans J. Walter Thompson Turkey |
Client Services Director |
Ece Ozyurt |
Manajans J. Walter Thompson Turkey |
Account Director |
Setenay Ergin |
Manajans J. Walter Thompson Turkey |
Account Supervisor |
Sevim Ozgur |
Manajans J. Walter Thompson Turkey |
Account Executive |
Berkant Avci |
Manajans J. Walter Thompson Turkey |
Strategy Director |
Ahmet Bayik |
Manajans J. Walter Thompson Turkey |
Agency Production Director |
Zeynep Turkmen |
Manajans J. Walter Thompson Turkey |
Producer |
Cagri Erdogan |
Manajans J. Walter Thompson Turkey |
Producer |
Write a short summary of what happens in the film
Traditional media channels have the “traditional” women approach and this wasn’t a good way to show young girls what they are capable of. So we decided to give them power and yet very real role models and make them realize that they can achieve anything they want, no matter what the society and media say. We started on airing on the international women’s day. In every week, one episode was on aired. At each episode, we documented different and powerful women figures. For catching young girl's attention we preferred to use Turkish Superstar's songs. 9 weeks, 9 different stories and 9 different songs. And In this episode, we tell the story of a Paralympic sportswoman, her power, the joy of living and the power of changing destiny.
Cultural/Context information for the jury
In Turkey, in the media, we don’t see enough real, intelligent, talented and powerful role models for girls. Almost all the women’s character in the media represents the stereotypes of society like loyal moms, housewives that dedicated her life to her family or homewrecker mistresses etc. The women that young girls see on TV couldn’t individually and publicly self-actualized herself or have any voice or idea in public opinions. (Source: ilefarsiv.com, Sevilay Çelenk, “Kadinlarin Medyada Temsili ve Etik Sorunlar”) To empower young girls to achieve their own self-actualization by showing powerful, successful and independent “real” women figures. To create “Sunsilk empowers women to achieve themselves” brand perception.