SMART HOUSE

Short List
ClientREMA 1000
Category A06. Retail
TitleSMART HOUSE
Product/ServiceREMA 1000
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Øystein Halvorsen TRY Copywriter
Karin Lund Lund Art Director
Lars Mitlid TRY Account Director
Cathrine Wennersten TRY Account Manager
Andreas Riiser Bacon OSL Director
Ola Narum Berg Bacon OSL Producer

Write a short summary of what happens in the film

The film opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Everything runs smooth until a trip to the dentist and a numbing Novocaine injection...

Cultural/Context information for the jury

Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" witch is also their philosophy.