Title	SMART HOUSE
Brand	REMA 1000
Product/Service	REMA 1000
Category	A06. Retail
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Øystein Halvorsen	TRY	Copywriter
Karin Lund	Lund	Art Director
Lars Mitlid	TRY	Account Director
Cathrine Wennersten	TRY	Account Manager
Andreas Riiser	Bacon OSL	Director
Ola Narum Berg	Bacon OSL	Producer

Write a short summary of what happens in the film

The film opens in a smart home, where the slightly smug owner can do everything from making a smoothie to unlocking the front door simply by voice command. Everything runs smooth until a trip to the dentist and a numbing Novocaine injection...

Cultural/Context information for the jury

Rema 1000 is a Norwegian supermarket chain. For 20 years they have ran their marketing concept: "Simplicity is king" witch is also their philosophy.