Title | HATE |
Brand | BIANCO |
Product/Service | BIANCO FOOTWEAR |
Category |
B04. Consumer Durables |
Entrant
|
&CO Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Production
|
&CO. PRODUCTIONS Copenhagen, DENMARK
|
Credits
Thomas Hoffmann |
& Co. / NoA |
Creative Director |
Johan Køhler |
& Co. / NoA |
Copy writter |
Alexander Topsøe |
&Co. Production |
Director |
Write a short summary of what happens in the film
A humanoid robot named Mary. She’s being interviewed by a man off screen.
She is asked the simple question: What is the biggest trend of 2018?
She gazes into the camera.
“The biggest trend right now is ...HATE! Hate is a 100 % match with everything.”
Images of the things we hate is projected onto her face:
“Hate men.”
“Hate women.”
“Hate other religions. Hate pineapple on pizza. Hate the poor. Hate the rich. Hate forests. Hate oceans … “
Mary rants a seemingly endless list of things, people hate, and by the end, she encourages you to hate fashion and hate yourself.
“And hate me. I am the future. Hate the future. Hate this video. Hate Bianco.”
Bianco is the fashion brand behind the film. Mary returns from her trance-like state and gives us a smile. Red letters are projected onto her face:
BIANCO
HATE IS SO 2018.
Cultural/Context information for the jury
A humanoid robot has the ability to search and analyse online human behaviour, That makes her ideal to ask the simple question: What is the biggest trend of 2018?