ARE YOU REALLY AT HOME WHEN YOU’RE HOME?

ClientCLAS OHLSON
Category A06. Retail
TitleARE YOU REALLY AT HOME WHEN YOU’RE HOME?
Product/ServiceRETAIL
Entrant KING Stockholm, SWEDEN
Idea Creation KING Stockholm, SWEDEN
Production ACNE Stockholm, SWEDEN
Production 2 SWISS INTERNATIONAL Stockholm, SWEDEN
Credits
Name Company Position
Christoffer Dymling King Copywriter
Linnea Gardefjord King Art Director
Jesper Stein King Art Director
Johan Tesch King Digital Director
Pernilla Berg King Project Manager
Åsa Slättegård King Production Manager
Per Wilson King Planner
Michaela Wetje King Planner
Calle Cassel King Graphic Designer
Frank Hollingworth King Creative Director
Sunit Mehrotra King CEO
Lotta Lyrå CLAS OHLSON CEO
Jacob Steen CLAS OHLSON Chief Growth Officer
Jeff Jacket CLAS OHLSON Group Marketing Manager
Tomas Skoging Acne Director
John Ericson Acne Producer

Write a short summary of what happens in the film

Clas Ohlson is one of the biggest home retail stores in the Nordics. Previously they’ve been known to have everything and anything at affordable prices. Now they wanted to build an emotional connection to their customers and launch their new brand promise “A better home”. This film is about showing people that Clas Ohlson really cares about life at home. And right now one of the biggest issues that people have at home is that the mobile phone has taken over. Previously our homes was a place where we could relax and shield off the outside world. But with the mobile phone it can come into our homes all the time.