ARE YOU REALLY AT HOME WHEN YOU’RE HOME?
Title | ARE YOU REALLY AT HOME WHEN YOU’RE HOME? |
Brand | CLAS OHLSON |
Product/Service | RETAIL |
Category |
A06. Retail |
Entrant
|
KING Stockholm, SWEDEN
|
Idea Creation
|
KING Stockholm, SWEDEN
|
Production
|
ACNE Stockholm, SWEDEN
|
Production 2
|
SWISS INTERNATIONAL Stockholm, SWEDEN
|
Credits
Christoffer Dymling |
King |
Copywriter |
Linnea Gardefjord |
King |
Art Director |
Jesper Stein |
King |
Art Director |
Johan Tesch |
King |
Digital Director |
Pernilla Berg |
King |
Project Manager |
Åsa Slättegård |
King |
Production Manager |
Per Wilson |
King |
Planner |
Michaela Wetje |
King |
Planner |
Calle Cassel |
King |
Graphic Designer |
Frank Hollingworth |
King |
Creative Director |
Sunit Mehrotra |
King |
CEO |
Lotta Lyrå |
CLAS OHLSON |
CEO |
Jacob Steen |
CLAS OHLSON |
Chief Growth Officer |
Jeff Jacket |
CLAS OHLSON |
Group Marketing Manager |
Tomas Skoging |
Acne |
Director |
John Ericson |
Acne |
Producer |
Write a short summary of what happens in the film
Clas Ohlson is one of the biggest home retail stores in the Nordics. Previously they’ve been known to have everything and anything at affordable prices. Now they wanted to build an emotional connection to their customers and launch their new brand promise “A better home”.
This film is about showing people that Clas Ohlson really cares about life at home. And right now one of the biggest issues that people have at home is that the mobile phone has taken over. Previously our homes was a place where we could relax and shield off the outside world. But with the mobile phone it can come into our homes all the time.