A101. LIVELY APARTMENTS, LOVELY NEIGHBOURS
Title | A101. LIVELY APARTMENTS, LOVELY NEIGHBOURS |
Brand | A101 |
Product/Service | A101 HOUSING COMPLEX |
Category |
A11. Consumer Services |
Entrant
|
TUTKOVBUDKOV Volgograd, RUSSIA
|
Idea Creation
|
TUTKOVBUDKOV Volgograd, RUSSIA
|
Production
|
KINOPRAVDA Barcelona, SPAIN
|
Production 2
|
STEREOTACTIC Moscow, RUSSIA
|
Credits
Dmitry Tutkov |
TUTKOVBUDKOV |
Creative Director |
Dmitry Kostuchenko |
TUTKOVBUDKOV |
Art Director |
Oleg Barinboim |
TUTKOVBUDKOV |
Creative Director |
Marina Baldenkova |
TUTKOVBUDKOV |
Copywriter |
Kinopravda |
Kinopravda |
Director |
Write a short summary of what happens in the film
A101 apartments are not only lovely but lively — the ones where you can start living in right after settling, since A101 includes furnishing and decor with the purchase. This is why we are showcasing the exuberant life stories instead of the apartments itself.
In order to bring this idea to life, we made seven separate TVCs highlighting A101 unique features, and then produced a centrepiece story for Cinemas where we gathered all characters and families.
This is a story that connects them all inside the A101 Universe, and the other families are zoomed in on the separate events (and separate apartments) in these people’s lives. A detail like this serves to create depth in the narrative and makes for a surprising Easter egg for a keen viewer.