Title | DRUMMER RABBIT |
Brand | YAPI KREDI |
Product/Service | MOBILE BANKING |
Category |
B11. Consumer Services |
Entrant
|
YAPI KREDI PRIVATE BANK Istanbul, TURKEY
|
Idea Creation
|
PUNCH Istanbul, TURKEY
|
Production
|
KRAKEN ISTANBUL, TURKEY
|
Credits
Musa Paca |
Punch |
Creative Director |
Mert Senturk |
Punch |
Head of Art |
Mehmet Kizilay |
Kraken |
Director |
Write a short summary of what happens in the film
The film takes place on a login screen where a user repeatedly types and gets his password wrong. The animal in the password transforms with each wrong attempt as the frustration takes over, introducing Retina ID as a better and faster way to login.
Cultural/Context information for the jury
People are bad at remembering their passwords. They get frustrated when they remember the password wrong. That is why Yapi Kredi became the first bank in Europe to add Retina ID as a login option to its digital banking app introducing a faster and easier way to login.
Most people in Turkey use animal names in their passwords. The trend is also true for the world with pet names being the most used* password for login.
*source: https://www.itproportal.com/2013/08/01/google-reveals-top-10-popular-passwords-pets-lead-the-pack/