Title | TOUCH |
Brand | MERCEDES-BENZ |
Product/Service | MERCEDES-BENZ A-CLASS |
Category |
B05. Automotive |
Entrant
|
ANTONI Berlin, GERMANY
|
Idea Creation
|
ANTONI Berlin, GERMANY
|
Credits
Tilman Gossner |
antoni garage |
Executive Creative Director |
Veit Moeller |
antoni garage |
Executive Creative Director |
Alice Bottaro |
antoni Garage |
Creative Director |
Daniel Righi |
antoni Garage |
Art Director |
Wolfgang Warzilek |
antoni Garage |
Art Director |
Erick Barrios |
antoni Garage |
Copywriter |
André Santa Cruz |
antoni Garage |
Copywriter |
Alice Bottaro |
antoni Garage |
Copywriter |
Brian Beletic |
Brian Beletic |
Director |
Matthias Schmidt |
antoni Garage |
Chief Creative Officer |
Write a short summary of what happens in the film
This is a film about innate human curiosity and the urge we sometimes have to touch things. A woman is visiting a museum, and her attention is drawn to a beautiful sculpture. This is so striking that she has a strong urge to touch it. But touching art pieces is not allowed, so she tries to fight the urge, with no purpose: the desire is too strong, her finger just goes its own way… until the security guard coughs loud enough to wake her from this tactile catharsis. Luckily, the A-Class with touchscreen is the perfect car for people who like to touch things - and our hero has some fun changing all the lights with her finger.