Title | AXA: NUN |
Brand | AXA INSURANCE |
Product/Service | AXA INSURANCE |
Category |
B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Idea Creation
|
SAATCHI & SAATCHI UKRAINE Kiev, UKRAINE
|
Credits
Kosta Schneider |
Saatchi&Saatchi Ukraine |
Creative Director |
Yana Tymko |
Saatchi&Saatchi Ukraine |
Copywriter |
Tatiana Slivko |
Saatchi&Saatchi Ukraine |
Client Service |
Write a short summary of what happens in the film
We see a nun making a pray, the camera zooms out, we understand that nun is chatting with somebody. Packshot "Everywhere, but not while driving".
Cultural/Context information for the jury
It is not appropriate to use smartphones in churches in Ukraine. It is the place for only talking to God. We are playing in this territory we dramatize our message: you can use smartphone wherever you want, even in God's residence, but not while driving.