THE UNKNOWN IS NOT STRANGE
Title | THE UNKNOWN IS NOT STRANGE |
Brand | GRAN TEATRE DEL LICEU |
Product/Service | LYCEUM THEATRE |
Category |
A08. Leisure |
Entrant
|
McCANN BARCELONA, SPAIN
|
Idea Creation
|
McCANN BARCELONA, SPAIN
|
Production
|
CRAFT Barcelona, SPAIN
|
Credits
Marta Llucià |
McCann Barcelona |
Creative Executive Director |
Write a short summary of what happens in the film
Our challenge was to make the Liceu, the best known Opera Theatre in Catalunya appealing to youngsters, finding a creative concept to drive a new target to the Opera shows.
And that’s how "More alive than ever" was born.
The piece is a visual poem that shows the most real and unknown side of El Raval, together with the most unknown and sincere side of the Liceu. Showing the entrails of both in a modern and contemporary production style
Cultural/Context information for the jury
This new image of the Liceu focuses on its location: the heart of El Raval, one of the most authentic, charismatic and transgressive neighbourhoods of the city of Barcelona.