1664 - TASTE THE FRENCH WAY OF LIFE

ClientCARLSBERG SVERIGE AB
Category B01. Food & Drink
Title1664 - TASTE THE FRENCH WAY OF LIFE
Product/Service1664
Entrant WDW CREATIVE Stockholm, SWEDEN
Idea Creation WDW CREATIVE Stockholm, SWEDEN
Production MAKERIET FILM Stockholm, SWEDEN
Credits
Name Company Position
Jon Bergsman WDW Creative Creative Director
Martina Öster WDW Creative Project Manager
Marcus Bellafesta WDW Creative Copywriter
Ville Olin Makeriet Film Producer
Petter Selvehed Makeriet Film Executive Producer
Robin Günther Makeriet Film Director

Write a short summary of what happens in the film

The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest.

Cultural/Context information for the jury

Swedish and French people are quite different from each other. Especially when it comes to their view on pleasure, treats and enjoyment. In general Swedes have a very Lutheran approach to life. Work and obligations always come in first hand and the room for pleasure is very limited and restricted to weekends and holidays. The French see things differently. For them pleasure and enjoyment is a must, every day. One could say that enjoying life is not only their number one priority, but also their key to happiness. So, getting Swedes to live more like the French do is not an easy task. But nonetheless an important one. The campaign generated 9.000 000 impressions.