FIAT 500X BACK TO THE FUTURE
Title | FIAT 500X BACK TO THE FUTURE |
Brand | FIAT CHRYSLER AUTOMOBILES |
Product/Service | FIAT 500X |
Category |
B05. Automotive |
Entrant
|
LEO BURNETT Turin, ITALY
|
Idea Creation
|
LEO BURNETT Turin, ITALY
|
Credits
Alessandro Antonini |
Leo Burnett Italy |
Executive Creative Director |
Selmi Barissever |
Leo Burnett Italy |
Executive Creative Director |
Lorenzo Crespi |
Leo Burnett Italy |
Executive Creative Director |
Giuseppe Campisi |
Leo Burnett Italy |
Art Director |
Elsa Tomassetti |
Leo Burnett Italy |
Copywriter |
Write a short summary of what happens in the film
It is a story about time travel, one about a young couple from the ‘60s who are transported into the year 2018 and into a new 500X. Accompanied by the notes of the music of Back to the Future, our two protagonists discover with astonishment the future, its technologies and also all the main features of the car. The film is rounded of by an amusing and unexpected finale featuring star Christopher Lloyd.
Cultural/Context information for the jury
None. Back to the future is a worldwide cinematographic cult.