Title | STAY CONNECTED |
Brand | ELISA |
Product/Service | TELECOMMUNICATIONS, ICT AND DIGITAL SERVICES |
Category |
A11. Consumer Services |
Entrant
|
BOB THE ROBOT Helsinki, FINLAND
|
Idea Creation
|
BOB THE ROBOT Helsinki, FINLAND
|
Production
|
DIRECTORS GUILD Helsinki, FINLAND
|
Additional Company
|
ELISA OYJ Helsinki, FINLAND
|
Credits
Toni Tiusanen |
Bob the Robot Oy |
Creative Director |
Ilkka Sairanen |
Bob the Robot Oy |
Copywriter |
Henri Haka |
Bob the Robot Oy |
Art Director |
Nina Miettinen |
Bob the Robot Oy |
Account Director |
Maija Silamo |
Bob the Robot Oy |
Client Team Director |
Ville Varesvuo |
Directors Guild |
Executive Producer |
Juha-Matti Nieminen |
Directors Guild |
Producer |
Pete Riski |
Directors Guild |
Director |
Jean-Noël Mustonen |
Directors Guild |
Cinematographer |
Eve Ashwell |
Ashwell @ Assembly Rooms |
Editor |
Toni Wirtanen |
Elisa Oyj |
Marketing Director |
Tommi Taponen |
Elisa Oyj |
Senior Marketing Communications Manager |
Pekka Kyllönen |
Elisa Oyj |
Senior Marketing Manager |
Katiye Vuorela |
Elisa Oyj |
Communications Director |
Write a short summary of what happens in the film
“Stay Connected” is a story about a teenage boy who has grown distant to his father and finds comfort in his smartphone and friends. The father tries to reach out to his son, gradually finding modern digital channels. A conflict makes them both see that being there for one another is the most important form of communication.
Cultural/Context information for the jury
Elisa is a telecommunications, ICT and digital service company and a market leader in Finland. Elisa recognizes the downsides of the network they provide – such as screentime replacing facetime and cyberbullying – and campaigns against them.